Poshy Nails Salon
Poshy Nails is a nail salon located in Dural NSW, specializes in all thing’s nails.
Services offered include manicure, pedicure, nail art, waxing, eyelash extensions, spray tan, facials and make-up.
The need of a continuous stream of new clients is essential and crucial to the business.
The client’s bookings were slowing down during the Winter Seasons. They wanted to increase their customer base to keep their 7 Nail Technicians busy so they don’t have to let anyone go.
To overcome this challenge, we setup an automated SMS based Customer Relationship Management Software (CRM) and had our internal team send texts and book appointments on their behalf.
The client only gets an email when we booked an appointment so she can mark it in her calendar.
This strategy resulted in 30% appointment booking rate with 0 involvement from the business owner.
General Facebook Strategy
Tangy Digital created a dedicated landing page with a Manicure and Pedicure offer.
We split tested five (5) different images and three (3) Ad copies on Facebook to make sure we created a winning Ad.