How We Tripled the Growth Rate of a Local Nail Salon

Poshy Nails Salon

Poshy Nails is a nail salon located in Dural NSW, specializes in all thing’s nails.

Services offered include manicure, pedicure, nail art, waxing, eyelash extensions, spray tan, facials and make-up.

The need of a continuous stream of new clients is essential and crucial to the business.
The client’s bookings were slowing down during the Winter Seasons. They wanted to increase their customer base to keep their 7 Nail Technicians busy so they don’t have to let anyone go.

The Challenge

On the first day of implementing the strategy, it immediately generated 10 leads, which overwhelmed the business owner.

The Solution

To overcome this challenge, we setup an automated SMS based Customer Relationship Management Software (CRM) and had our internal team send texts and book appointments on their behalf.

The client only gets an email when we booked an appointment so she can mark it in her calendar.

This strategy resulted in 30% appointment booking rate with 0 involvement from the business owner.

General Facebook Strategy

Tangy Digital created a dedicated landing page with a Manicure and Pedicure offer. 

We split tested five (5) different images and three (3) Ad copies on Facebook to make sure we created a winning Ad.

The Results

With the above strategies implemented, the results were as follows:

343 Leads in under 3 Months
Around 87 Booked Appointments
$500 Lifetime value of a client
$43,500 Lifetime Value in booked appointments

A Total Ad Spend of $1207 and a 3600% lifetime value Return of Investment (ROI).

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