Australian Badminton Open
The Australian Badminton Open is Australia’s largest and most prestigious badminton tournament.
This year, they had the top badminton athletes from around the world including 2 times Olympic Gold Medalist Lin Dan and many other legends.
Badminton Australia wanted to promote this event with a limited budget, and generate awareness and engagement amongst all the badminton fans and players within Sydney.
We ran a two-part Facebook advertising campaign to maximise the engagement and response from their limited budget.
The requirement of entry was to comment why they wanted to win.
We had over 1000 comments, many of them were stories about their personal experiences with badminton as well as how badminton has affected their life.
This connected badminton fans all around Australia as they started their own conversations within the thread.
We linked the post to what we call a Messenger Bot, which automatically messages anyone who enters the giveaway.
The reason this is important is because it gives us an opportunity to communicate with our audience directly to their inbox.
Step 2: Recreate the ticket purchase experience
In the past, Badminton Australia has relied on their email list and their limited organic Facebook reach to promote ticket sales.
To boost this up, the Tangy Digital team created a brand new landing page website which clearly outlined the tournament information, the value proposition and streamlined the ticket purchase process.
We then ran Facebook Ads featuring some competitors directing them to the new landing page.
From this campaign, we were generating clicks from as little as 9 cents each, which is 11x cheaper than the industry standard.